As flashlight technology has evolved, it has become easy to merely produce a "bright flashlight". The market has been flooded with cheap offshore lights of dubious quality. In addition, many lights are "assembled in the USA". This means offshore parts that are screwed together in the US. LensLight saw a void in the market for a truly high quality light entirely engineered and produced in the USA. The parent company of LensLight has been producing equipment for the motion picture industry for over 50 years. Their state of the art manufacturing facility is located in Burbank California. This enables LensLight to ensure quality over every part and process of production to ensure the highest standards of performance and quality.